A creative professional specialising in brand and packaging design. I develop strong ideas, meaningful stories and thoughtful solutions for complex design challenges. For more than 25 years a creative fire has driven my work and my ambition to help brands and products move forward. To create momentum and make a real difference.
My name is Stijn Braun and I’m based in The Hague, Netherlands. I have worked at respected design agencies with both international and local brands, learning from some of the best in the industry. Today I work independently, following my own approach. Experience, passion and creative intuition shape the way I think about brands and design.
I translate brand strategy into clear and powerful concepts and into design that inspires, persuades and creates impact. I always start at the core. What is it really about and what do we want to achieve? From there, work emerges that is both authentic and effective and that genuinely connects with people.
I admire brands, large and small, that tell a credible story which can be seen and felt in every detail. That is why I believe in character, individuality and aesthetics, in the courage to grow and in showing who you are with pride. Not settling for mediocrity but striving for a distinctive identity. That is what we aim for.
I translate brand stories and values into visual identities that work down to the smallest detail. A brand identity where logo, colour, typography, graphic elements and photography come together with behaviour and tone of voice. This gives a brand a recognisable face and creates a complete and consistent brand experience with character. Everything is brought together in clear brand guidelines and captured in a strong brand book.
Never underestimate the power of great packaging. The right combination of design elements creates packaging that people talk about and that stands out on the shelf or convinces just as strongly online. I make sure packaging tells the story behind the product and the brand, attracts attention, builds trust and invites people to choose it.
I provide advice on all types of design challenges, from strategic choices to practical solutions. Whether it is creating a brand identity, improving existing design or finding the right creative partners and collaborators. I also support start-ups in shaping their brand and product so they launch with a clear, consistent and distinctive identity from the start.
Ik geef advies bij alle soorten designvraagstukken: van strategische keuzes tot praktische oplossingen. Of het gaat om het opzetten van een merkidentiteit, het verbeteren van bestaande designs, of het vinden van de juiste creatieve partners en contacten. Ook start-ups begeleid ik bij het vormgeven van hun merk en product, zodat ze vanaf het begin een duidelijke, consistente en onderscheidende uitstraling hebben.
Creativity is broad. It is about developing ideas, finding solutions and shaping them into something that truly works. My work goes beyond a single discipline. From a small design question to a complete rebrand. From concept development and naming to websites, social content, posters, brochures, advertising, signage, presentations, PowerPoint templates, annual reports and workshops. In short, what not.
Discover and Understand
01Together we dive into the essence of the brand. Through conversations and workshops we explore what drives the brand and what its ambition is. With these insights I create a clear and inspiring brand story that forms the foundation of the design process.
Visualising the Brand
02The brand story takes shape visually. From logo and identity to packaging, the brand comes to life. I present several concepts, after which we define typography, colour, graphic elements and brand guidelines in a brand book.
Implement and Roll Out
03With the brand book as a guide, the identity is applied across all touchpoints. Print, packaging, signage, website, social media and more. Coherent, recognisable and relevant. An identity you can be proud of.
Maintain and Evolve
04Even strong design never stands still. New expressions or design challenges may arise, and regular evaluation is essential. I remain available to advise, refine and test ideas so the brand stays fresh and consistent.
AI is an exciting development and it is evolving rapidly. It is a tool, not a goal in itself, and authenticity always starts with me, with Braund. I strongly believe in craftsmanship and tailor-made design. At the same time, I embrace AI and continue to explore how it can enhance both the process and the final result. It supports my work without replacing the core of my creativity. In the end it always comes back to me, to Braund.
Projects
Some of the mock-ups on this site are courtesy of Freepik, Lovely and Spotless Graphics, Pixelbuddha, Pixpine and Unblast.
